DEDICATED TO HELPING ENTREPRENEURS
Design & Branding Packages for Startups
We are a strategic design and branding partner for startups — we listen, understand, challenge, and strive to deliver the best. Our innovative agency model helps us keep our services affordable for bootstrapped startup founders at this crucial time of their life.
Arabella Design was founded in 2017 by an IIT Kanpur alumnus to help bootstrapped startups.
Brand Naming Package
Starting at $500 / ₹39,500
The right name can grow the business. It plays a huge role in the perception people have of the brand. The wrong one will hurt it. Let the experts help you choose it wisely. Something cool. Something clear. Something you can be proud of.
There’s a lot of science that goes into the naming process. Our company and product naming process include intense research involving international vetting and search of available web domains. Getting a good one means painting a clear picture of who you are and what you do. It means your name will be distinctive and work in all future formats of brand name applications.
-
✓ Defining the brand archetype & personality.
✓ Defining the core naming parameters for the brand basis the brand's positioning and target audience.
✓ Brainstorming simply, powerful names as per the following:
Distinctiveness: A good brand name should be thoroughly unique within the competitive landscape in which it will live.
Brevity: The best brand names are short. The shorter the name, the easier it is to spell, say, and remember. It also helps with URL and email length.
Depth: A good brand name operates on multiple levels. It has a certain profound meaning that is related to the brand’s story and/or positioning.
Energy: Effective brand names jump off the page. They work their way into your head and bounce around with a kinetic energy that other names lack.
Sound: Finally, good names have a certain ring to them. They are crisp and bright, rolling off the tongue without much difficulty and falling on the ear with a pleasing resonance.
✓ Conducting research to check if the shortlisted names are viable. We also do a trademark search to see if they already exist in your sector or not.
Brand Strategy & Positioning
Starting at $395 / ₹31,500
A brand strategy has the power to amplify a business amongst its competitors from a whisper to being heard. Whether evolving or establishing, we specialize in brand research and collaborative brand workshops that assist startups and small businesses to clarify their purpose, define their goals, brand strategy & archetype, and ultimately, find their voice.
Everything from your social media approach, PR, and advertising down to your in-store experience affects how your audience sees you. What do you want people to see when they look at your product or pass by your shop window? A big dreamer? A reliable old friend? A new fling? These are the questions you need to ask if you want to play a meaningful role in people’s lives.
-
✓ Brand/market research and insights.
✓ Buyer persona and target audience’s mental model study.
✓ Defining the brand values, mission, vision, and purpose pillars. Crafting the statements.
✓ Defining the market positioning. Positioning the brand away from the competition to increase relevancy with the target audience.
✓ Identifying what makes the brand different, how to stand out, and what to stand for as a brand.
✓ Defining the customer value proposition.
✓ Developing the brand narrative and story.
✓ Defining the primary and secondary messaging and guidelines.
✓ Helping businesses know and deliver what their customers want, as well as measuring and improving the quality of the service or product being delivered and advising on how to position the brand moving forward.
Brand Identity Design
Starting at $795 / ₹63,500
The brand logo reflects what the business stands for and what sets it apart from its competitors – it can be used to express the qualities, strengths, uniqueness, or personality of the business. We design brand identities to communicate what the company is about and what it does with clarity, consistency, and impact.
The process includes unlocking consumer insights through research, understanding the brand’s purpose and positioning, defining the brand archetype, look and feel, and crafting unique and differentiated brand identities that resonate with the target audience and blend the perfect combination of type, style, and symbol, bringing to life the hearts and souls of brands.
-
✓ Understanding the business and capturing stakeholder expectations (target market / competition / company’s vision / mission / customer value proposition etc.).
✓ Gathering core customer insights through primary brand research.
✓ Understanding the brand’s purpose and positioning.
✓ Defining the brand’s archetype.
✓ Defining the brand look and feel based on the brand personality.
✓ Recommending the logotype (word mark/graphic etc.).
✓ Exploring multiple identity design routes and shortlisting the suitable ones.
✓ Designing an original, timeless and unique brand logo that embodies the brand.
✓ Crafting logo variants and logo usage guidelines.
Brand Expression System
Starting at $500 / ₹39,500
We define how the brand should express itself to bring alive the desired emotions in the customer’s mind and help differentiate itself meaningfully in the market. We design an expression system that brings alive the desired brand personality in all the company assets.
The brand expression system defines the brand’s tone of voice and the brand’s visual expression system comprising of the brand colour palette, brand typography family, brand graphic styles, brand imagery styles, iconography system, style guides, etc. It ensures consistency in the brand’s communication and complete uniformity in style and formatting for the brand.
-
✓ Defining the brand colour palette.
✓ Defining the brand’s typography family and font styles.
✓ Defining the graphic style and visual identity system for the brand.
✓ Demonstrative mock-ups to explain the usage of colours & typography.
✓ Defining the brand’s voice & tone.
While brand fonts convey plenty of meaning in the messaging, brand colours have the power to portray emotions. Choosing the right colour palette makes the brand stand out and invokes strong responses from the audience.
With the correct branding, businesses can create powerful emotional connections with their audience and customers.
Whether it’s about the brand font styles, a unique colour palette, or a distinct brand voice, everything that provides brand differentiation in a product should be celebrated and supported in the brand design framework.
Product Packaging Design
Starting at $690 / ₹55,500
It is the design of the packaging that builds up the value of the product inside. Combining strategic & design thinking in an integrated and holistic way to increase the brand value, we use design as a tool to increase the product’s value and enhance the brand image.
Our packaging designs outshine the brand’s competition, generate trust, and persuade shoppers to purchase the offerings. We study the product selling cycle and then craft the brand product packaging strategy. The strategy includes defining the prioritization of the elements of packaging/content for the desired eye movements of the customer. It also covers defining the graphic design language and the communication strategy.
-
✓ Understanding your vision and gathering core customer insights through primary market research.
✓ Defining the brand packaging strategy.
✓ Defining the brand packaging look & feel based on the strategy.
✓ Designing the product packaging to uplift the brand image, generate more value for the product, and, drive sales.
In our minds, and most importantly the consumers, good packaging design and production is a reflection of a good brand. Not only does good packaging design help a brand stand out in a retail environment (and make purchasing decisions that little bit easier for consumers), it holds itself together under scrutiny by answering all the right questions.
From coffee cups to corporate gift wrapping, beer labels, and wine labels to sandwich boxes and event goody bags, we create unique branded packaging that carries products and brand messages safely into hands, hearts, and minds.
If your customer’s first impression of your product is through its packaging, you want your brand packaging to convey the desired personality and brand experience. We work with you to ensure packaging simply delivers the desired brand experience.
Website UX & UI Design
Starting at $1995 / ₹1,67,500
Website is the backbone of any business’s online presence. We help brands build memorable, conversion-focused, and future-proofed websites and e-commerce stores, reinforcing and increasing brand value and customer loyalty.
We start by understanding the audience and their mental model and marry these insights with creativity to deliver high-impact user experiences that produce desired results, better engagement, and higher conversions. Providing a user experience that strengthens the brand perception, we translate the brand’s essence into the online store/website.
-
✓ Understanding the target customers and the traffic generation model.
✓ Understanding and defining the typical user mental model.
✓ Designing the ideal user experience.
✓ Designing the user interface to bring alive the user experience in alignment with the brand.
✓ Development and coding to bring alive the design.
✓ Building websites using globally respected CMS platforms such as Squarespace, Shopify, and WordPress with the help of our in-house website design and web development teams.
The Internet is the world’s busiest high street. If you’re going to have any chance of success, you’re going to need a strong online brand, to be found by motivated buyers, and sophisticated website functionality to convert visitors into sales.
At Arabella Design, we help start-ups to create online businesses that are unique and stand out from their competition. We have the creative intelligence and technological expertise to help you thrive online.
Stationery Branding
Starting at $115 / ₹9,500 per item
Branded stationery and collateral bring alive the brand’s essence. They help generate trust, communicate brand values, showcase professionalism, and strengthen the brand recall value at every touch point.
Well-designed brand assets can help the brand deliver a consistent, unified experience and bring the business to the top of customers' minds. Our standard collateral and stationery branding package has been carefully tailored to include brand stationery elements that we believe are critical for the success of every small and large-scale business. The package can be customized as per business requirements.
-
✓ Visiting card design
✓ Letterhead design
✓ Email signature design
✓ Presentation branding
✓ Office facade or signage design
✓ Company stamp design
✓ Retail outlet branding
✓ Employee uniform branding
✓ Retail merchandise branding
✓ Point of purchase materials design
✓ Corporate gift branding
✓ Office interior branding
Detailed Brand Guidelines
Starting at $950 / ₹76,500
As a leading branding agency, our job is to break down the complexity of brand messaging, positioning, and vision for businesses. We then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.
It takes a lot of things to go right to build a brand image in the market, therefore it should be maintained by consistent communication that is streamlined to the main brand’s image/perception/purpose.
-
✓ Employer branding guidelines
✓ Digital guidelines
✓ Print guidelines
✓ Audio guidelines
✓ Imagery guidelines
✓ Advertisement style guidelines
✓ Retail outlet guidelines
✓ Internal communication guidelines
✓ Social media brand communication guidelines
✓ Point of purchase guidelines
Custom Designing Services
Get custom quote
Today’s customers are looking for brands that are real, genuine, and help them create memorable experiences that they can share with others. In order for the brand to stand out among competitors and make a lasting impression in its customers’ minds, the brand must recognize, understand, engage, and immerse its (future) customers.
Whether it’s a captivating brand story, crafting a winning brand campaign, or creating engaging social media content, we help brands get their unique message across to the right audiences most effectively.
-
✓ Company vision, mission, and values
✓ Customer/employee value proposition
✓ Brand purpose and positioning
✓ Brand narrative, story, and key messaging
✓ Brand tagline/brand slogan
✓ Go-to-market strategy and brand launch planning
✓ Social media strategy, guidelines, and content design
✓ Marketing communication strategy and advertisement design
✓ Brand iconography and illustration style
✓ Product/brand photography
✓ Brochure/leaflet/sales manuals
✓ Brand logo animation
✓ 3D product modelling and photo-realistic renders
Photography & Videography
Starting at $715 / ₹57,500
Photography and videography are authentic ways to strategically and intentionally tell the brand story so that it resonates with the brand’s audiences.
Photography is the first impression that the potential customers get of the brand. Photography can add perceived value, but photography can also create the opposite effect. Bad quality imagery = a harder time earning loyalty and trust. Sounds superficial, but it’s reality. Photography is a much quicker way of getting a message across to your customers. The text is great, but it takes quite a long time for people to read a caption, an about page, or a pretty Instagram quote. Images take milliseconds. Consistently beautiful photography creates brand trust and recognition.
-
✓ Recommending the photography style and crafting the guidelines.
✓ Full Commercial License on Photos: An unlimited commercial license gives you the right to use your photos in any capacity, scale, or market.
✓ A listing of intended shots with props, backgrounds, and context along with a summary of the style intended for the overall shoot.
✓ Experienced in creating and executing scenes with or without models while considering lighting and other technical aspects of photography.
✓ Professional Retouching: Includes tonal correction, tonal enhancements, and minor retouching, such as wrinkle reduction, artifact removal, etc.
✓ Prop/Wardrobe Sourcing: Creating or selecting set pieces or clothing items to meet the developed shot list. Please note, the cost of materials is additional and will be invoiced with accompanying receipts.
✓ Model Casting: Sourcing and vetting professional models who would most appeal to your target audience. Please note, models are charged additionally at their day rate or standard rates.
Social Media Management
Starting at $995 / ₹79,500
We advise brands on the best channel(s) to use to achieve their aims, design collateral that is optimized for social media platforms, and devises content strategies and measurable campaigns to help engage audiences and build awareness of new products or promotions.
To succeed on social media, brands need to say the right things at the right time to the right people. Moreover, they need to look at the part. We know that appearances are everything on social media. And while brands can’t always replicate the oddball mix of content, comment, and photos of the average user, they can still cultivate a characterful profile that’s on brand and works hard in the social space.
-
✓ Understanding the target customers’ mental model.
✓ Defining the brand’s primary strategy for social media.
✓ Recommending the preferred mediums for the strategy.
✓ Creating content buckets and planning the activity calendar.
✓ Photography and videography.
✓ Designing content with copy-writing and marketing help.
✓ Social media management on daily basis for the brand.
✓ Social media data analysis and monthly report generation.
We advise brands on the best channel(s) to use to achieve their aims, design collateral that is optimized for social media platforms, and devises content strategies and measurable campaigns to help engage audiences and build awareness of new products or promotions.
Ad Campaign Design
Starting at $790 / ₹63,500
We help our clients align their brand aspirations with the fundamentals of their business, their values, products, and services. We develop the strategy and deploy brand advertising campaigns that stretch further and hit smarter because they tell the truth.
We find the best vehicle for their marketing. For example, a national out-of-home campaign targeted social media push, direct marketing, or bespoke brand publication. Whatever method or mix we decide on, we arrive at the most suitable brand advertising solution together and design bespoke campaigns that hit the bull’s eye.
-
✓ Brand advertising is advertising that taps into a core proposition and offers an engaging and entertaining reason to buy into a brand, and it’s the only advertising we do.
✓ We develop and deploy brand advertising campaigns that stretch further and hit smarter because they tell the truth.
✓ Quality, value, and service are no longer adequate selling points for a brand, so we help our clients look deeper and more honestly into their business to reveal their unique truth, define their defendable space, and bring their reason to be remembered to the fore.
✓ We help our clients align their brand aspirations with the fundamentals of their business, their values, and their products and services.
✓ We then find the best vehicle for their marketing. For example, a national out-of-home campaign targeted social media push, direct marketing, or bespoke brand publication. Whatever method or mix we decide on, we arrive at the most suitable brand advertising strategy and solution together.
Employer Branding & Values
Starting at $665 / ₹53,500
Employer branding is a process that helps to motivate, inspire and empower the valued staff – across all departments and on all levels – by making them feel part of a movement and not just another brick in a wall.
From internal presentations to training packs, from branding interior spaces through to creating branded stationery, we provide you with internal branding and design solutions to engage and stimulate your employees and colleagues. We frame the company’s internal value systems to ensure that the workforce is motivated in the correct direction.
-
✓ Internal branding is a process that helps to motivate, inspire and empower these valued staff – across all departments and on all levels – by making them feel part of a movement not just another brick in a wall.
✓ We frame the company’s internal value systems in order to ensure that the workforce is motivated in the correct direction.
✓ We develop and deploy employer branding-oriented advertising campaigns that stretch further and hit smarter because they tell the truth.
✓ From internal presentations to training packs, from branding interior spaces through to creating branded stationery, we can provide you with internal branding and design solutions to engage and stimulate your employees and colleagues.
BEST BRAND DESIGN AGENCY IN INDIA
🔴
ARABELLA DESIGN
🔴
DESIGN AND BRANDING PACKAGES FOR STARTUPS
🔴
BEST BRAND DESIGN AGENCY IN INDIA 🔴 ARABELLA DESIGN 🔴 DESIGN AND BRANDING PACKAGES FOR STARTUPS 🔴
ICONS BY ARABELLA DESIGN
Use our family of icons for your startup’s brand communication design.
Arabella’s family of icons is consistent and designed to be easily understood at a single glance. Use our icons to represent objects, actions, or any other communication with which users can interact. As a design agency, we understand the importance of effective brand communications using appropriate icons. Our icons can be used in a stand-alone manner on a desktop or in a window or can be grouped in a toolbar.
Our branding packages for startups offer a comprehensive solution for establishing a strong brand in the market. We integrate innovative user insights and branding strategies to carry out holistic and effective impact-driven solutions, providing startups with a competitive advantage.
Regardless of the size of your business or your budget, we treat every single one of our customers the same way and have a very strong human-centric approach that brought us to where we stand today being recognized as one of the top agencies providing affordable design and branding packages for startups in India. At Arabella Design, we take great pride in our results as well as our project management and communication with clients. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
WE ARE HERE FOR THE GREATER GOOD
Our passion for creating unique, original, and exceptional brands redefines the agency experience for entrepreneurs.
Fair and transparent pricing
All our services have been fairly priced based on the effort required to deliver the best output and are not negotiable as per the size of the business.
Revolutionary, simplified process
No more fishing for quotes, info, samples, or proposals. Simply pick the service you want, give us your brief and guidelines and relax while we do the hard work.
100% transparency policy
Arabella Design is a partner you can trust. Always get 100% honesty and transparency in everything we do, from our advice to our reports and everything else in between.
Simple and flexible Contracts
We consistently prove ourselves with outstanding work. No asterisks. No excuses. Just measurable results. Rest easy knowing that we are a startup-friendly agency.
Affordable prices for every service
All our service packages have been crafted to stay affordable. Read the detailed service descriptions to help you make the best decision for you, hassle-free.
Only pay for what you need
Our a-la-carte services allow you to only pay for what you need to resolve your particular needs without paying for other things you don’t need. Simple & stress-free.
Unique design methodology
Our principals have been pushing the boundaries of design for over decades. Our methods and design tools represent the future of complex branding problem-solving.
A full stack branding agency
We are not only a leading design and branding agency in India but also a professional firm with in-house capabilities to deliver all-around branding solutions for startups.
TIMELESS BRAND IDENTITIES
Some of the startup brands that we have designed.
We fully understand the importance of transforming a business idea or image into a recognizable brand. Whether you are looking for a professional logo design or a complete business image solution; we will always provide honest direction and creative results.
MAKING BRANDS MEANINGFUL
Supportive at every stage of a startup’s journey, Arabella Design provides ambitious founders access to thoughtful branding services.
A ‘brand’ is a promise to the customer about the kind of product or experience they are purchasing, and how they will feel when they use it. Branding expresses what an entire organization stands for across all aspects of its business. Branding does not end with a new identity or successful launch event. Our communication and brand designs help keep the brand promise alive at every customer interaction, and every touch-point, both internal and external. Strong branding leads to increased brand awareness, visibility, customer retention, and, ultimately, revenue.
The brand can be built at each touch-point and touch-points can be created creatively in the system. With our communication, packaging, website and brand design packages, we help entrepreneurs focus on business operations and growth and leave all the branding-related work to Arabella Design.
We have crafted the best branding packages for startups to help every entrepreneur’s dream brand become a reality.
Give us a call or send us a message. We would love to discuss design and branding solutions for your startup.