BRAND IDENTITY / BRAND EXPRESSION SYSTEM / BRAND TAGLINE / BRAND STATIONERY DESIGN / BRAND IDENTITY ANIMATION
B2B Artificial Intelligence Company Branding Case Study
Project background: BH.AI is a US-based tech startup focusing on artificial learning and intelligence. Founded by Neurological and Computing Scientists, the company is all geared to launch its first AI Avatar, which will be revolutionary and the first of its kind. BH.AI talks about infusing intuition into artificial learning and talks about slow fractal learning.
Brand Identity Design
The brand name initials perfectly aligned in an intuitive round geometry manner and were designed to give a sense of being connected and growing. This is the prime thought and vision behind the company. The unique AI tech startup branding was brought to life by the iconic gradient look, giving the sense of a system made up of different parts of different intensities. It also relates to Artificial Intelligence, which is a connected set of technologies.
Look & Feel: Revolutionary, thoughtful, and technical.
Brand Identity Animation
The brand identity animation was designed as the brand sign-off and is mainly meant for application at the end of corporate films and other branded videos.
Exclusion Zone and Minimum Size
The exclusion zone is the designed clear space that ensures that the logo has some breathing space around it. It is to ensure that the logo is always visually distinct. Keeping its various applications in mind, the logo’s exclusion zone was kept equal to one-third of the icon height (depicted as ‘x‘ in the image).
1.2 cm / 140 px
Brand Tagline
As an artificial intelligence company, bh.ai aims at bringing human intuitiveness through its novel architecture. The tagline was crafted to depict the purpose and vision of the organization.
Brand Expression System
The recommended color palette and typography style bring alive the brand personality and consistently communicate the desired look and feel.
Brand Stationery Design
Branded stationery and collateral were designed to bring alive the brand’s essence. The brand stationery designs generate trust, communicate brand values, showcase professionalism, and strengthen the brand recall value at every touch point.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
