BRAND IDENTITY / BRAND EXPRESSION SYSTEM / BRAND STATIONERY DESIGN
International B2B Tech Startup Branding Case Study
Project background: The startup is a New Jersey, USA-based tech solutions provider. The team is composed of members who are highly qualified and experienced individuals in the areas of tech business solutions. The company offers specialized technology solutions that help businesses grow further. The company deals in the areas of artificial intelligence, blockchain, IoT, and a host of other custom tech solutions utilizing state-of-the-art technologies. The founder, Mr. Ersne Eromo approached Arabella Design for the branding of his company.
Brand Identity Design
Look & Feel Tech, relevant and dynamic.
Exclusion Zone & Minimum Size
The exclusion zone is the designed clear space that ensures that the logo has some breathing space around it. It is to ensure that the logo is always visually distinct. The logo’s exclusion zone is equal to half of the logo height (depicted as ‘2x‘ in the image). The minimum size ensures that the brand visibility and legibility are never compromised.
2 cm / 180 px
Brand Expression System
Crucial ingredients in the brand, the colors, and fonts were recommended to evoke emotions of ‘professionalism’ and ‘innovative’ and showcase the brand's personality, reflecting its sage archetype.
Brand Stationery Design
Branded stationery and collateral bring alive the brand’s essence. They help generate trust, communicate brand values, showcase professionalism, and strengthen the brand recall value at every touch point.
Office Signage Design
It is important to reach the right customers and an eye-catching signage design helps the customer know where the company office is located. Unlike other means of advertising like radio, TV, and newspaper, signage is cost-effective.
Brand Explainer Video
The explainer video is designed to explain the company’s background and its services in a way that the audience can understand in 30 seconds or less.
EXPLORE SOME OTHER LATEST WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
