BRAND IDENTITY / BRAND EXPRESSION SYSTEM / BRAND STATIONERY DESIGN / WEBSITE UX AND UI DESIGN
Black & White Men’s T-shirt Branding Case Study
Project background: Black and White is an upcoming T-shirt brand in Delaware, USA. As the name suggests, the brand is all about apparel that is in the white-black zone. The brand is targeting a niche audience segment of people who are black and white in their thinking, clear-headed individuals who don’t agonize over ambiguity since there is none for them. For them, it is either black or white, good or bad, always or never. Life is simple for these individuals since they do not have many decisions to be made. The startup owners wanted us to develop a premium brand that would strongly connect with these audiences and design an identity for the brand that would blend very uniquely with the black and white backgrounds of the T-shirt.
Brand Archetype
The Jester
The jester’s personality is young at heart and doesn’t take life too seriously.
They don’t care for status or the seriousness or gloom of everyday struggles and they go out of their way to be the ray of sunshine in everyone’s day.
The Jester is an optimistic person and see’s the good in a bad situation and if there is little good, they’ll just laugh at the bad. The life of the party and a seeker of the limelight, the Jester has a self-appointed duty to ensure anyone within their vicinity is the beneficiary of their well-intended joy.
Brand Identity Design
The brand logo is a unique play of ‘black and white colors’ to bring alive an identity that exudes its existence, the purpose. The logo is designed to retain all the recall value associated with the text ‘B&W’ and yet make it a visually distinct mark on the T-shirt.
Graphic family: Organic + Geometric
Look: Premium/Minimal but Informative
Feel: Interesting/Cool
Brand Typography Family
We chose the font family that matches the T-shirt brand’s personality. Correct usage of fonts is essential for communicating the right message to customers. Typography is one of the most critical elements in the design that speaks to the customers.
Brand Color Palette
The brand colors are based on the tshirt brand’s philosophy, i.e., black & white. We introduced three shades of grey in between to have a complete palette.
White: Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity. The color white often seems like a blank slate, symbolizing a new beginning or a fresh start.
Grey: Grey is the color of intellect and compromise. It's a diplomatic color, negotiating all the distance between black and white. Grey represents neutrality and balance. Its color meaning likely comes from being the shade between white and black.
Black: Black is a popular color in retail. In color psychology, black’s color meaning is symbolic of mystery, power, elegance, and sophistication. Wearing black clothing can symbolize many things such as power, elegance, sophistication, and even intelligence. Black is a strong color that usually represents strength and boldness, especially when paired with other colors.
Tshirt Tags & Label Design
A high-quality branded swing tag ensures the customer that the T-shirt is of the same standard and adds to its credibility. Also, it gives the space to demonstrate why they should prefer the T-shirt brand over any other brand.
Website UX & UI Design
Website is the backbone of a T-shirt business’s online presence. We helped the brand build memorable, conversion-focused, and future-proofed website and e-commerce store, reinforcing and increasing brand value and customer loyalty.
Brand Store Facade Design
A great façade has the power to grab attention and keep it. The unique brand facade has been designed to stand out from the surrounding stores and offer the customers the opportunity to connect and associate themselves with the brand’s personality and its unique style, thus creating a point of differentiation.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
