BRAND IDENTITY / BRAND EXPRESSION SYSTEM / BRAND STATIONERY DESIGN
Women’s Hair and Skin Clinic Branding Case Study
Project background: Having practiced under various top dermatologists in the country for over a decade, the skin doctor, Ms. Nausheen Khan wanted to launch her hair and skin clinic brand in Mumbai, India. The clinic is only for women and deals with all skin and hair treatments, from physiotherapy to laser.
Brand Identity Design
The visual identity is designed to give the skin clinic’s branding a feeling of freshness and rejuvenation. The name of the doctor is kept up front to leverage the already established brand value in the market. The visual style of the text is flowing and continuous to match the brand icon.
Look and Feel: Fresh, rejuvenating and luxurious.
Brand Exclusion Zone
The exclusion zone is the designed clear space that ensures that the logo has some breathing space around it. It is to ensure that the logo is always visually distinct. The logo and the icon’s exclusion zone are equal to half of the icon’s height (depicted as ‘x‘ in the image).
Expression system
Design of visual elements, brand color palette, and brand typography styles to consistently communicate the desired ‘caring’ look and ‘professional’ feel for the clinic.
Minimum Logo Size
To ensure that the clinic’s brand visibility and legibility are never compromised.
2.4cm or 200px
1cm or 80px
Brand Stationery Design
Branded stationery and collateral bring alive the brand’s essence. They help generate trust, communicate the brand values, showcase professionalism, and strengthen the brand recall value at every touch point. Well-designed brand assets can help the brand deliver a consistent, unified experience and bring the business to the top of customers' minds.
Clinic Signage Design
It is important to reach the right customers and an eye-catching signage design helps the customer know where the clinic is located. Unlike other means of advertising like radio, TV, and newspaper, signage is cost-effective.
EXPLORE SOME OTHER LATEST WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
