BRAND EXPRESSION SYSTEM
Brand Color Palette & Typography Brand Guidelines
Starting at $500 / ₹39,500
We define how the brand should express itself to bring alive the desired emotions in the customer’s mind and help differentiate itself meaningfully in the market.
There’s a deliberate and careful planning process that leads to the selection and design of brand colors and fonts. Combining strategic & design thinking in an integrated and holistic way, we design an expression system that brings alive the desired personality in all the company assets.
Expression system design process
✓ Defining the brand colour palette.
✓ Defining the brand’s typography family and font styles.
✓ Defining the graphic style and visual identity system for the brand.
✓ Demonstrative mock-ups to explain the usage of colours & typography.
✓ Defining the brand’s voice & tone.
While brand fonts convey plenty of meaning in the messaging, brand colours have the power to portray emotions. Choosing the right colour palette makes the brand stand out and invokes strong responses from the audience.
With the correct branding, businesses can create powerful emotional connections with their audience and customers. Whether it’s about the brand font styles, a unique colour palette, or a distinct brand voice, everything that provides brand differentiation in a product should be celebrated and supported in the brand design framework.
MAKE YOUR BRAND STAND OUT
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