BRAND IDENTITY / BRAND EXPRESSION SYSTEM / WEBSITE UX & UI DESIGN
B2B Spices and Whole Food Branding Case Study
Project background: Dedicated to uplifting and financially helping the farmers of India, Mighty Farmer, a company of Farmwork Export Private Limited, promises to transfer a significant portion of the company’s profit directly into the bank accounts of the farmers. The company owners of the B2B food export startup, Ms.Gouri Sinha and Mr. Anand Kumar approached Arabella Design to design a brand that would be highly associable with the proud hard-working Indian farmer.
Brand Archetype
The Caregiver
Protects others from harm/Makes them feel cared for.
The Caregiver is altruistic: the unselfish concern and/or devotion to nurture and care for others. This archetype is motivated to provide reassurance, service, advice, listening, and an open heart to support the welfare of others.
The Caregiver is moved by compassion and a genuine desire to help others through generosity or dedicated assistance.
Values: Well-being/Compassion/Empathy/Best Quality
Personality attributes: Caring/Optimistic/Generous/Friendly/Nurturing
Brand Identity Design
The growing crops under the sun also anchor our brand with farm produce. The circular curve enclosing the farmland with the sun at the top denotes a healthy farming ecosystem. The neat and clean look brings in a sense of professionalism. The simplicity of the logo brings in a sense of an honest brand.
Recommended logo type - Combination mark type
Graphic family - Organic (food)
Look: Simple/Minimal but Informative/ Distraction free visuals/ Neat and Clean
Feel: Pure/Organic/Natural/Honest
Brand Typography Family
A crucial ingredient in a brand, the fonts were chosen to evoke the desired emotions and showcase the brand's best side. Fonts are an integral piece of a brand. The choice of text style has a huge impact on the 'feel' of the business and helps connect consumers to the very core of the brand.
Brand Color Palette
Brand colors represent ‘food’ and the feelings that we wanted to evoke, i.e. the efforts, dedication, and hard work of our farmers. The broad idea was to include the colors representing Human + Sun + Soil.
Human Skin Tint (#FAC486 and #FEDFC2): The neutrality of the white lends a softness to the otherwise warm and bright yellow and orange. It also gives a sense of joy though not quite as exuberantly as orange does. These can be used as both an accent and a background.
Orange (#F7A341 and #F68C14): Orange is a fresh, youthful, and creative color. It has the warmth of red and the optimism of yellow, and it communicates activity and energy and encourages socialization. Orange looks and feels fresh and healthy and can even stimulate appetite. And because it is very easy to see it is used to catch attention and signal safety.
Brown (#612A23 and #2F0C06): The warmth of brown is associated with reliability, healing, and strength. Additionally, many find comfort in the plainness of brown because the color is considered all-natural and earthy. As proven by the variety of colors in the flora and fauna that surround the earth, brown pairs with every color. Most often, it is used as an accessory color to one of the more primary colors and their offshoots.
Brand Promotional Leaflet Design
The leaflet is designed to raise awareness of black rice, and build our brand image as a professional and top-notch company.
Website UX & UI Design
Website is the backbone of any business’s online presence. We help brands build memorable, conversion-focused, and future-proofed websites and e-commerce stores, reinforcing and increasing brand value and customer loyalty.
Brand Stationery Design
Branded stationery and collateral bring alive the brand’s essence. They help generate trust, communicate the brand values, showcase professionalism, and strengthen the brand recall value at every touch point.
Brand Signage Design
It is important to reach the right customers and an eye-catching signage design helps the customer know where the technology company office is located. Unlike other means of advertising like radio, TV, and newspaper, signage is cost-effective. Backlit sleek square company signage was designed with the purpose of ensuring high visibility and recall at the brand’s touch-point.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
